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Your booth layout should really work with the overall trade show ground strategy To optimize visibility and entry. Pick your booth site dependant on predicted foot website traffic and proximity to vital event zones or industry leaders.

Pair these demos with obvious CTA cards or QR codes to guidebook your trade show attendees toward a next step (like scheduling a gathering or downloading a brochure).

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Canva’s trade show booth emphasised minimalism and branding. Their booth structure was open up, with outsized electronic shows showcasing true-time design demos. Their team wore Daring, branded apparel to boost booth visibility.

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Use technology—from event technology to electronic shows and CRM integration—to measure overall performance and make improvements to ROI.